Extraordinary Ethics: Forum of Moral Development Visual Identity

Commissioned Work

Project Type

My Role

Visual Identity, Art Direction, Print Production

Location

Nanjing, China

Year

2022

Software and techniques used

Adobe Illustrator, Adobe Photoshop, Midjourney

Project Description

In 2022, I designed the main visual and conference materials for the Forum of Moral Development, organized by the Institute for Moral Development at Southeast University. It was my third consecutive year designing for this conference. The theme focused on social issues around industrial and high-tech development, so I used AI image generation to build a visual identity that reflected the topic. The work included the main stage display, pull-up banners, a conference manual, and ID badges.

Event Branding

Design Approach

I used Midjourney to generate abstract, painterly images in red and blue, suggesting the tension between industry, technology, and society. I then paired them with bold calligraphy for the title and a deep blue base color, and applied the system across every piece of the conference.