Creative Layouts: Brochure Designs for Diverse Client Projects
Project TypeSelected Commissioned Works
Dimensions:YearVariable
2021 — 2025
LocationRaleigh,NC & Nanjing, China
My RoleGraphic Design, Layout Design, Visual System Development
Software and techniques usedSoftware: Adobe InDesign, Adobe Illustrator, Adobe Photoshop
Techniques: Grid System Planning, Editorial Layout, Color System Development, Information Hierarchy, Illustration Integration, Print Production Preparation
Project DescriptionThis project brings together brochures and folded print pieces designed for universities, tourism departments, libraries, and cultural events. Each piece reflects its client's identity, using grid, typography, and color to organize complex content clearly, with illustrations and visual motifs that support the story. Several were produced in multiple languages, including Chinese, English, and French, and prepared for large-scale print production.
Poster DesignYuyuan Garden – Architectural Folded Brochure
Material: 180gsm specialty paper
Quantity: 80,000 copies
Size: 11.2 in × 8.26 in (unfolded)
Project Year: 2024
Project Description:
This tri-fold brochure for Yuyuan Garden uses a custom die-cut structure built around the garden's iconic architectural silhouettes. The challenge was to fit the irregular outline of the historic gate into a working fold while keeping the panels visually consistent. Inside, a detailed bird's-eye map of the garden brings dense visitor information into a clear, readable layout.
HEAD Extreme Pro Tennis Racquet – Product Brochure Design
Size: 11 × 8.5 inches (unfolded) / 3.67 × 8.5 inches (folded)
Project Year: 2025
Course Project: UC Berkeley
Project Description:
A product brochure for the HEAD Extreme Pro tennis racquet, designed as a course assignment. The tri-fold layout organizes product features, technology highlights, and specifications into a clear, scannable structure. A neon yellow-green palette mirrors the racquet's look, while bold typography and photography reinforce its high-performance positioning.
Project Description:
This is a trilingual brochure series for the Qinhuai District Library, available in English, French, and Chinese. The challenge was to present essential information clearly within a compact format, so a simple layered structure guides the reading flow. All three versions share a unified visual system, with a distinct color accent for each language.
Qinhuai District Library – Multilingual Brochure Series
Material: 200gsm coated paper
Quantity: 600 copies
Size: 8.3 inches × 8.7 inches
Project Year: 2025
Southeast University – Department of Philosophy and Science Brochure
Material: 157gsm specialty textured paper
Quantity: 500 copies
Size: 17 inches × 6.7 inches
Project Year: 2022
Project Description:
This six-panel brochure for the Department of Philosophy and Science at Southeast University brings dense academic content and photography together in a clear, readable layout. A modular grid and generous spacing give each section its own rhythm without crowding. The palette centers on the department's signature blue to match the school's existing identity, and a lightly textured specialty paper adds a tactile finish.