Keep × Court Ladies: A Fitness Campaign
Name of the ProjectIndependent Project
LocationRaleigh,NC
Project DescriptionSoftware: Adobe Photoshop
Techniques: Mask, Adjustment, Puppet Warp, Image Integration
Year2024
Software and techniques used This self-initiated campaign pairs Court Ladies Preparing Newly Woven Silk, a famous Song dynasty painting, with Keep, a leading Chinese fitness brand. The women in the painting stretch, pull, and lift as they work with silk, movements that closely mirror today's workouts. I built on that connection to create a poster series that places modern fitness equipment into the original scenes, bringing classical art into a contemporary sports context.
Campaign DesignMy RoleArt Direction, Visual Storytelling, Graphic Design
Design Problem
The challenge was to add modern fitness gear to Song dynasty art so it looked natural, not pasted on. The campaign targets young women who see fitness as both self-care and a social activity.
Design Process
I studied the painting and the brand, then sketched how fitness gear could match each figure's pose. Using Photoshop masking and Puppet Warp, I added dumbbells, a massage gun, and a silent mat, keeping the figures true to the original while turning their poses into playful workouts.
Dumbbell
Balanced design for strength, focus, and everyday training.
Massage Gun
Precise relief that restores energy and eases tensity.
Silent Mat
Quiet grip for steady, grounded movement.